Thursday, August 30, 2007

Apache RTR 160

Can you think of an interesting way to teach Newton's law? Look at this Apache RTR 160 ad. It teaches the Newton's first law in an amazing fashion:
Every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it.
Two sequences go in parallel. A professor is teaching the law in the classroom and at the same time the bike is zooming through the roads. As the professor reaches towards the end of the statement, a beautiful, sexy girl appears in the scene and bike suddenly comes to an halt.

This is not all. The cool part comes towards the end of the ad.

After that the guy on the bike reaches college and is about to enter the classroom. The professor turns and says, "You missed your theory class. Where were you?". The guy blushes and answers -- "Learning practical !!!!!!". So cute, isn't it?

Many things to be noticed in this ad. The good mixture of the two tracks - classroom and the bike, the way the bike comes to halt and to top all this, the expressions given by guy when answers the professors question. The way he blushes is terrific.

A really cool ad. Watch it on any of the channels or view it on youtube at:

Monday, August 27, 2007

Lux commercial - सूरत भी है खूबसूरत भी है

This Lux soap commercial is being broadcasted for quite some time and I am trying to understand it since then. But no luck. The theme has not made much sense to me so it will be difficult to narrate it correctly. I just remember the first line of the jingle.

"surat bhi hai khubsurat bhi hai"

Even the multiple tries on google didn't reveal much information about this ad (including youtube). So can't provide more information.

Saturday, August 18, 2007

Amul - The Taste Of India

One of the oldest advertisement that has started appearing again on the television these days and it's none other than - Amul - The Taste Of India - Milk and Milk products campaign. A nicely done ad. I'd rather say it's a short film depicting all the processes involved in this co-operative movement from Milk collection to processing, involving various elements of the society, right from the women carrying milk to the collection center to the persons processing it. Also includes the families of those women. The ad ends with a fantastic line:
"Every morning 17 Lac women across 9,000 villages, bringing in milk worth Rs 4 Crores are now celebrating their economic independence. thanks to the co-operative movement call Amul"
I am sure these numbers are pretty old now and they must have increased by substantial amount.

What I like about this ad?
The melodious song and smiles on the faces of women participated in the ad

You can watch this ad at: