Sunday, November 11, 2012

Idea - yet another marvelous TVC

A Muslim young boy is doing some window shopping. As he gets interested in the items on the display - ladies wrist watches - he starts getting curious about the pricing. However, he is completely hesitant to go inside the shop and check the price, probably for the fear of those items being unaffordable to him.

He closely observes couple of them, likes one and then checks the price tag... something 8K plus. The disappointment on his face clearly shows that the wrist watch that he liked is clearly out of his budget and probably can't even a stretchable budget. His saddened face turns to another wrist watch and the experience repeats. Yet another watch with a price tag of 8K plus and the same disappointment due to unaffordability. 

Suddenly something happens. The shopkeeper emerges from behind the counter, approaches the window. The muslim boy is kind of unsure what's going to happen. The smiling shopkeeper slowly picks up the tag next to the watch that the muslim youth had liked, which reads - "Diwali Offer - 50% off"... and there are crackers, burst of smile on the youth's face. While the shopkeeper softly wishes the muslim boy "Happy Diwali", the boy rushes inside, hugs the shopkeeper with a big smile on his face. The Diwali offer has clearly made that ladies wrist watch very much affordable and make that young boy very joyous. As he finishes his purchase, he simply clicks the photo of the wrist watch and sends it to his wife - with message - "Happy Diwali"

धर्म कौनसा भी हो, हर त्यौहार मनाना एक अच्छा IDEA है !!
Very hitting tag line, beautiful expressions and perfect timing by the artists... 

Happy Diwali to all my readers!!

Sunday, October 28, 2012


Please look into your operations. If you can't get find matches for these profiles for over last several months/years, why should people think about you for finding their partners?

I have been seeing this ad for almost a year or even more and every time I look at it, I have the same thought. If the same profiles are still being shown as "looking for partners", isn't it failure of the matrimonial service? Something's ad firm needs to think about :)

Friday, March 9, 2012

The Hindu - Extremely Effective Ad

I got introduced to this ad through a friend of mine as a comment on my other post related to online advertising. The ad is surely a gem, a must watch, and that is why here I am, writing about it :)

The ad starts with a fairly bland mechanism of taking a survey, apparently surveying the college going students. The questions are pretty simple, so to say and doesn't really need one to comb his/her brain for the answers, well... only if you are reading right things. Questions like "meaning of UPA" - no one is able to answer, about Dhyanchand - respondents were completely ignorant. This heightens when one of the fellow student answers that Ratan Tata's son would be his successor and names him as "Mukesh Ambani"...

By this time the curiocity is at it's height. Are the college students so ignorant about the latest happenings around? Don't the read even the newspaper, forget about in-depth study of some subject or GK for that matter. The last but one question, kind of hints where it is going. Each one of the respondents was feeling triumphant while answering the question - they really knew the answer to the question - What is the nickname of Hritik Roshan (a well known Bollywood star) - Unanimous answer was "Duggu" which obviously was correct. While the answering students were joyous about their answer, next question came - which paper do you read? ...

And it makes it all clear. Each one of them uttered the same name, which very shrewdly is "beeped", but gives sufficient hint to the audience which name is being pronounced. And then follows the punch line -
 And a rolling paper comes with it's name on it - The Hindu

Many things to note. A perfect college audience and backdrop picked up for this ad. The respondents chosen seem to be from varied background/culture occupying various places in the college campus - one is doing his exercises, another one just lazying around in the canteen, yet another just standing in the college lobby etc. The expressions given by each kiddo (well ... ) are perfect and do not look like made up expressions. This makes the overall plot very genuine and essentially makes you very susceptible for the last punch.

See the ad here