Jaago Re Latest TVC - Isn't it still a bribe?

I happened to watch the latest Ad from the Jaago Re campaign from Tata Tea and felt something wrong with it.

So far, this Ad campaign has presented few very good concepts for fighting or highlighting corruption, however the latest one seems to be, well, actually promoting corruption.

A young lady is waiting for the license for starting a Beauty Parlor, however, the Babu there starts asking for some "पत्ती". The lady probes him a bit if he wants "छोटी पत्ती या बडी पत्ती". Finally the Babu says, "whatever it is, give it!!"

And this young lady gives him the box of Tata Tea Premium!!

Now-a-days even a half a KG of Tea costs you anywhere between Rs 100 to Rs 200, then this Tata Tea Premium would either be in this range or even higher. If that is the case, isn't it still a bribe? After all you are giving that Babu gift worth of at least Rs 200, isn't it?

Here is the YouTube Link for this ad. And all Jago Re campain Ads could be found here.

Maruti Suzuki DZire

A great ad that caught my eyes after long time. It is not hard selling any of the features of the product, but is simply creating a desire in your mind to own one, if not for nothing else, but to fulfill your own desires :)

This ad comes from Maruti Suzuki, talking about their sedan model - DZire.

A little boy, filled with guilty conscious about lying is seeking some respite by talking it out to his dad. In that attempt, he asks dad, if he has ever lied in his life. Now irritated with such an awkward question, Dad tries to play innocent and say "may be". This gives courage to the son and he speaks out. Tells dad that his friends were being boastful and so he also joined them and told everyone that he has seen ice. The cold reply from dad is - "Tell the truth to everyone on Monday".

This surely is going to disappoint the kid big time, and it actually does. Feeling completely low, the boy reaches home and sleeps. He wakes up in the morning, only to realize that he and his family are already driving towards the ice covered mountains through their car. Overjoyed boy plays to the fullest of his heart content and realizes what his father meant by "Tell the truth" He is so happy now that he knows he doesn't need to lie as his father can fulfill all his desires through DZire. And there comes the desirous statement from the little boy - "Dad, I'll tell my friends that I have seen desert too :)", implying let's go the desert soon..

The kid has given fantastic facial expressions along with amazing toning. His uneasiness about lying, relief to realize his dad may have also lied, and sudden disappointment when Dad asks him to tell the truth, the joy on his face when he sees the ice... all these emotions have been captured very well.

Not much of a focus on the car features, except showing the comfort that one gets in the car, I think the ad does make an impact and feel you desirous of this this car :)

Here is the YouTube Link.

Kent Water Purifier - ab to istemaal karo

For quite a few years now, Kent is running the ad to sell their water purifiers. Initially it was at a level where they were introducing the brand and had a humongous task of breaking down the monopoly of Aquaguard - largest selling water Purifier of India.

Since then the advertisement by Kent has taken multiple turns. Initially it was Isha Deol and her sister, almost around the same time, Hema Malini also got in to the frame. It started sounding like a family affair.

However, it was still okay until the Deol family was asking "aap apana purifier kab badal rahe ho?" (When are you replacing your current water purifier with Kent?) - a fair statement. But if you look at the current version, it is filled with complete helplessness and clearly pointing out that Kent has not acquired as much share as they wanted in last couple of years. Read the tag line - "aap apana purifier badal rahe ho naa?" (Are you changing the purifier or not? - skepticism all over the ad)

Here you can find one of the older clips. and for the current one - watch any of the IPL season 3 matches and you can see the difference :)

Sone se bhi Sona lage - Sizzling Aish with Abhishek

In their first every commercial together, Aishwarya and Abhishek have definitely created a magic. Together, both of them are now endorsing the much sought after brand of Lux Soap.

The theme of the ad revolves around how a wife entices her tired husband to go after her even after the day long work!! The glimpses of Ash using Lux, the naughty looks that she gives throughout those 40 seconds, it's simply awesome. The moment she nears Abhishek to blindfold him, see the expressions on Abhi's face - it clearly depicts how he gets mesmerized with the fragrance from Lux and then the chase begins. The sensuous moves from Ash sizzles through the ad, making Abhishek run behind her through the house. And when finally both of them hug, the brand name appears on the buildings visible through full length windows - Lux -background music becomes audible - soNe se bhi soNaa lage...

The thing I liked - fantabulous chemistry, vivid expressions and obviously the beauty queen Aishwarya :)

Here is the youtube URL - http://www.youtube.com/watch?v=vJ46a_xNugY

Reviving has become easier

Thanks to the facebook app "adofthemoment" that couple of my friends have put together. Colleagues turned entrepreneurs have created this Facebook app which takes you to the golden memory of your old days. Ads like Amul, Cadbury Celebrations, Fevicol etc have been featured in this app.

So even though I am not able to review the newer advertisements, this app will help me write about some memorable ads along with their YouTube links.

thanks to Shrinand and Jyoti :)

Karo Jyaadaa Kaa Iraadaa

Rather old one, but a very cute ad from Max New York Life Insurance.

Mom and Dad are busy with their own work and the kid is playing around. Suddenly the kid utters some words resembling "Daddy" and it suddenyl fetches Dad's attraction. Then starts the attempts to make the kid say words like Mama and then Banana. When the kid successfully utters "Banana", Dad starts asking for more and asks the kid to say "Czechoslovakia" - the kid is baffled, doesn't know what to do, Mama is asking Dad to "slow" down, but daddy knows what's the best way to achieve the bigger goals - step by step - and explains Mama how it can be done - "pahele "cheko" bolega, usake baad "slow" bolega and then "vakia" bolega - simple" ... But the kid seems to be still confused and cutely reacts in a typical kid's manner - "Brrrrrrr", disappointed Dad satisfies himself with "Banana bolaa" and goes back to reading paper; and suddenly kid starts attempting the word "czechoslovakia"

And there comes the tag lines - karo Jyaadaa kaa Iraadaa

Things I like most - the expressions from all three; the script and picturization everything - eyecatching!!!

Youtube link for the ad - http://www.youtube.com/watch?v=ll5yaLbZ6VQ

Reviving this blog

I know this has been a longest of the breaks and I haven't posted anything for a long while. I guess it happens always with me, but this time the gap was very long. Planning to spend some time in updating this blog on a regular basis.

Wish me luck :)