In 2008, Times Of India had launched a campaign to choose a leader from Indian masses. To quote ToI:
A tree has fallen on the road blocking the morning traffic. Almost everyone is in a hurry to reach their destination - school kids want to reach their school, other folks want to reach their office, a politician wants to reach somewhere. Everyone is stuck. Police are probably waiting for some help to clear the road and in the meanwhile actually taking a nap. You can hear people cursing police, the country and all sort of things.
In all this chaos, a boy peeps out of the bus and sees that there's some problem and wants to know what it is. As he approaches the obstacle, suddenly rains start. Everyone runs to find shelter, but that doesn't deter this kid. He is thinking something and looks decided to do something. He drops his school bag and approaches the fallen tree. And all of a sudden he starts pushing the tree. Obviously, he couldn't move it, but he appears to be all determined to move the tree come what may.
And in the events that happen immediately after this is the real motivation. A gang of kids playing on the road join the hands with this school kid. The tree gives a damn to the force exerted by these kids, but now kids have started enjoying the rain as well as the togetherness. It doesn't matter to them that they don't even know each other. Their only motive seems to be to move the tree. Everyone on the street is watching this and is taken by surprise. And then the team starts growing, people start joining one-by-one - gents, ladies, young and adults, without any hesitation. And as can be expected, the tree eventually gets lifted by this unity and the road gets cleared.
The entire scene has beautiful song in the background which reads:
फलक पकड़ के उठो ,
और हवा पकड़ के चलो ,
तुम चलो तो हिंदुस्तान चले
तुम चलो तो हिंदुस्तान चले ॥
लगाओ हाथ के सूरज सुबह निकाला करे,
हाथेलियों में भरे धूप और उछाला करे ।
उफ़क के पाव रखो , और चलो अकड़ के चलो
उफ़क के पाव रखो , और चलो अकड़ के चलो
फलक पकड़ के उठो ,
और हवा पकड़ के चलो ,
To publicze this "Lead India" campaign, a TVC was launched and had appealed a lot to all of us.The point of the campaign, however, was not purely about identifying a winner . It was more about providing every right-thinking Indian a chance to step out of the comfort zone and take on the task of stewarding the nation. It was a clarion call to be the change that we expect in Indian society; an opportunity for citizens to shrug off their indifference and put a shoulder to the wheel.
A tree has fallen on the road blocking the morning traffic. Almost everyone is in a hurry to reach their destination - school kids want to reach their school, other folks want to reach their office, a politician wants to reach somewhere. Everyone is stuck. Police are probably waiting for some help to clear the road and in the meanwhile actually taking a nap. You can hear people cursing police, the country and all sort of things.
In all this chaos, a boy peeps out of the bus and sees that there's some problem and wants to know what it is. As he approaches the obstacle, suddenly rains start. Everyone runs to find shelter, but that doesn't deter this kid. He is thinking something and looks decided to do something. He drops his school bag and approaches the fallen tree. And all of a sudden he starts pushing the tree. Obviously, he couldn't move it, but he appears to be all determined to move the tree come what may.
And in the events that happen immediately after this is the real motivation. A gang of kids playing on the road join the hands with this school kid. The tree gives a damn to the force exerted by these kids, but now kids have started enjoying the rain as well as the togetherness. It doesn't matter to them that they don't even know each other. Their only motive seems to be to move the tree. Everyone on the street is watching this and is taken by surprise. And then the team starts growing, people start joining one-by-one - gents, ladies, young and adults, without any hesitation. And as can be expected, the tree eventually gets lifted by this unity and the road gets cleared.
The entire scene has beautiful song in the background which reads:
फलक पकड़ के उठो ,
और हवा पकड़ के चलो ,
तुम चलो तो हिंदुस्तान चले
तुम चलो तो हिंदुस्तान चले ॥
लगाओ हाथ के सूरज सुबह निकाला करे,
हाथेलियों में भरे धूप और उछाला करे ।
उफ़क के पाव रखो , और चलो अकड़ के चलो
उफ़क के पाव रखो , और चलो अकड़ के चलो
फलक पकड़ के उठो ,
और हवा पकड़ के चलो ,
तुम चलो तो हिंदुस्तान चले
तुम चलो तो हिंदुस्तान चले ॥
तुम चलो तो हिंदुस्तान चले ॥
Amazingly done ad, beautiful lyrics and music. In just about two minutes, it tells you complete story of what unity can do!! and to do something meaningful you don't need any power or need not be of any particular age or caste or religion!!
You can watch it here:
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