Wednesday, June 13, 2007

ABN Amro

Let me start this blog with a very fantastic and interesting commercial from ABN Amro credit cards.

A group of dacoits starts robbing the train. The leader is snatching everything from each passanger including jewellery, cash everything, even the gold plated teeth from an aged person. In the process, they reach a person who apparantly doesn't have any cash, but only a credit card from ABN Amro bank. A nice sleek green colored transparent card... the moment the leader sees that, it return the credit card to the owner... and to the surprise of everyone, including all the dacoits, he, the leader returns some cash - punch line come - "Guaranteed Cash back - everytime!! India's first transparent credit card"

Things that I like about this ad - a fantastic use of the punch line and the word "transparent". The credit card itself is transparent, additionally hinting to the transparncy in the operations.

BTW: I was searching for the clipping on youtube, but didn't see it. Anyone has a link?

Party with Priyanka

"Ek idea, badal de aap ki duniyaa"...

Idea has launched a campaign where 50 lucky winners will get a chance to party with Priyanka Chopra. Ad starts with Priyanka Chopra vacationing on a beach, then appears a young model holding her hand, then a whole bunch of guys follow this couple. Same thing repeats when Priyanka is drinking coconut water, same coconut is shared by 50 odd guys along with the actress. And the punch line says - "Partying with me, is a good idea", followed by the actual product - spice phone budled with Idea connection.

It might be a dream come true for many of the youngsters to meet Priyanka and spend time with her. But the real question is would anybody really want it to share with 50 other folks? And most importantly, how would Priyanka handle this big bunch of fans? Interesting, isn't it?

We have seen some similar offers - date with Hritik, Date with Kareena etc. The fair part with these offers was that there was supposed to be only one lucky person and not a group of 50 folks and hence a definitely attractive proposition. But what's so attractive about this ad? Just the Priyanka Chopra? After all may not be ...

watch the video at