Friday, January 21, 2011

Jaago Re Latest TVC - Isn't it still a bribe?

I happened to watch the latest Ad from the Jaago Re campaign from Tata Tea and felt something wrong with it.

So far, this Ad campaign has presented few very good concepts for fighting or highlighting corruption, however the latest one seems to be, well, actually promoting corruption.

A young lady is waiting for the license for starting a Beauty Parlor, however, the Babu there starts asking for some "पत्ती". The lady probes him a bit if he wants "छोटी पत्ती या बडी पत्ती". Finally the Babu says, "whatever it is, give it!!"

And this young lady gives him the box of Tata Tea Premium!!

Now-a-days even a half a KG of Tea costs you anywhere between Rs 100 to Rs 200, then this Tata Tea Premium would either be in this range or even higher. If that is the case, isn't it still a bribe? After all you are giving that Babu gift worth of at least Rs 200, isn't it?

Here is the YouTube Link for this ad. And all Jago Re campain Ads could be found here.

Thursday, January 13, 2011

Maruti Suzuki DZire

A great ad that caught my eyes after long time. It is not hard selling any of the features of the product, but is simply creating a desire in your mind to own one, if not for nothing else, but to fulfill your own desires :)

This ad comes from Maruti Suzuki, talking about their sedan model - DZire.

A little boy, filled with guilty conscious about lying is seeking some respite by talking it out to his dad. In that attempt, he asks dad, if he has ever lied in his life. Now irritated with such an awkward question, Dad tries to play innocent and say "may be". This gives courage to the son and he speaks out. Tells dad that his friends were being boastful and so he also joined them and told everyone that he has seen ice. The cold reply from dad is - "Tell the truth to everyone on Monday".

This surely is going to disappoint the kid big time, and it actually does. Feeling completely low, the boy reaches home and sleeps. He wakes up in the morning, only to realize that he and his family are already driving towards the ice covered mountains through their car. Overjoyed boy plays to the fullest of his heart content and realizes what his father meant by "Tell the truth" He is so happy now that he knows he doesn't need to lie as his father can fulfill all his desires through DZire. And there comes the desirous statement from the little boy - "Dad, I'll tell my friends that I have seen desert too :)", implying let's go the desert soon..

The kid has given fantastic facial expressions along with amazing toning. His uneasiness about lying, relief to realize his dad may have also lied, and sudden disappointment when Dad asks him to tell the truth, the joy on his face when he sees the ice... all these emotions have been captured very well.

Not much of a focus on the car features, except showing the comfort that one gets in the car, I think the ad does make an impact and feel you desirous of this this car :)

Here is the YouTube Link.