I happened to watch the latest Ad from the Jaago Re campaign from Tata Tea and felt something wrong with it.
So far, this Ad campaign has presented few very good concepts for fighting or highlighting corruption, however the latest one seems to be, well, actually promoting corruption.
A young lady is waiting for the license for starting a Beauty Parlor, however, the Babu there starts asking for some "पत्ती". The lady probes him a bit if he wants "छोटी पत्ती या बडी पत्ती". Finally the Babu says, "whatever it is, give it!!"
And this young lady gives him the box of Tata Tea Premium!!
Now-a-days even a half a KG of Tea costs you anywhere between Rs 100 to Rs 200, then this Tata Tea Premium would either be in this range or even higher. If that is the case, isn't it still a bribe? After all you are giving that Babu gift worth of at least Rs 200, isn't it?
Here is the YouTube Link for this ad. And all Jago Re campain Ads could be found here.
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