Saturday, September 3, 2011

Tata DoCoMo - latest Ad campaign

You might have noticed that Tata Docomo has started a new ad campaign - "No Getting Away. From the the network that always connects, everywhere". 

The tag line is absolutely fantastic, however, it looks like the ad company ran into ideation bankruptcy and churned out some very bad concepts. Case in point - "Wedding". The poor chap is getting married, is in the middle of the ritual and all of a sudden his mobile rings. And he starts talking to his boss. Now, no sane person keeps his mobile with him during the "feras". Moreover, by mistake if someone keeps it, would he really pick it up until the ritual is done? The height is that the ad completely ignores the consumer mindset. Now if your service is going to put me in trouble, why would I opt for it?

Another example is - "Rocking Car". About this ad, I have a mixed feeling. The ad creator is successful in hinting what is happening inside the car, without actually showing anything. But again, from human psychology, why would one choose a service, which is going to be a problem at some point in time?

I have same feeling about all the remaining ads except for the "in the house" ad. This ad is actually going to make me think - good I had a good coverage, otherwise my mobile might have stolen.

Other ads in the same campaign include - "Who is in the cupboard", "Operation Theater", "At the airport"

If you want to watch all the Tata Docomo Ads you can connect to YouTube Channel here.

Friday, January 21, 2011

Jaago Re Latest TVC - Isn't it still a bribe?

I happened to watch the latest Ad from the Jaago Re campaign from Tata Tea and felt something wrong with it.

So far, this Ad campaign has presented few very good concepts for fighting or highlighting corruption, however the latest one seems to be, well, actually promoting corruption.

A young lady is waiting for the license for starting a Beauty Parlor, however, the Babu there starts asking for some "पत्ती". The lady probes him a bit if he wants "छोटी पत्ती या बडी पत्ती". Finally the Babu says, "whatever it is, give it!!"

And this young lady gives him the box of Tata Tea Premium!!

Now-a-days even a half a KG of Tea costs you anywhere between Rs 100 to Rs 200, then this Tata Tea Premium would either be in this range or even higher. If that is the case, isn't it still a bribe? After all you are giving that Babu gift worth of at least Rs 200, isn't it?

Here is the YouTube Link for this ad. And all Jago Re campain Ads could be found here.

Thursday, January 13, 2011

Maruti Suzuki DZire

A great ad that caught my eyes after long time. It is not hard selling any of the features of the product, but is simply creating a desire in your mind to own one, if not for nothing else, but to fulfill your own desires :)

This ad comes from Maruti Suzuki, talking about their sedan model - DZire.

A little boy, filled with guilty conscious about lying is seeking some respite by talking it out to his dad. In that attempt, he asks dad, if he has ever lied in his life. Now irritated with such an awkward question, Dad tries to play innocent and say "may be". This gives courage to the son and he speaks out. Tells dad that his friends were being boastful and so he also joined them and told everyone that he has seen ice. The cold reply from dad is - "Tell the truth to everyone on Monday".

This surely is going to disappoint the kid big time, and it actually does. Feeling completely low, the boy reaches home and sleeps. He wakes up in the morning, only to realize that he and his family are already driving towards the ice covered mountains through their car. Overjoyed boy plays to the fullest of his heart content and realizes what his father meant by "Tell the truth" He is so happy now that he knows he doesn't need to lie as his father can fulfill all his desires through DZire. And there comes the desirous statement from the little boy - "Dad, I'll tell my friends that I have seen desert too :)", implying let's go the desert soon..

The kid has given fantastic facial expressions along with amazing toning. His uneasiness about lying, relief to realize his dad may have also lied, and sudden disappointment when Dad asks him to tell the truth, the joy on his face when he sees the ice... all these emotions have been captured very well.

Not much of a focus on the car features, except showing the comfort that one gets in the car, I think the ad does make an impact and feel you desirous of this this car :)

Here is the YouTube Link.