Saturday, March 20, 2010

Kent Water Purifier - ab to istemaal karo

For quite a few years now, Kent is running the ad to sell their water purifiers. Initially it was at a level where they were introducing the brand and had a humongous task of breaking down the monopoly of Aquaguard - largest selling water Purifier of India.

Since then the advertisement by Kent has taken multiple turns. Initially it was Isha Deol and her sister, almost around the same time, Hema Malini also got in to the frame. It started sounding like a family affair.

However, it was still okay until the Deol family was asking "aap apana purifier kab badal rahe ho?" (When are you replacing your current water purifier with Kent?) - a fair statement. But if you look at the current version, it is filled with complete helplessness and clearly pointing out that Kent has not acquired as much share as they wanted in last couple of years. Read the tag line - "aap apana purifier badal rahe ho naa?" (Are you changing the purifier or not? - skepticism all over the ad)

Here you can find one of the older clips. and for the current one - watch any of the IPL season 3 matches and you can see the difference :)

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