In their first every commercial together, Aishwarya and Abhishek have definitely created a magic. Together, both of them are now endorsing the much sought after brand of Lux Soap.
The theme of the ad revolves around how a wife entices her tired husband to go after her even after the day long work!! The glimpses of Ash using Lux, the naughty looks that she gives throughout those 40 seconds, it's simply awesome. The moment she nears Abhishek to blindfold him, see the expressions on Abhi's face - it clearly depicts how he gets mesmerized with the fragrance from Lux and then the chase begins. The sensuous moves from Ash sizzles through the ad, making Abhishek run behind her through the house. And when finally both of them hug, the brand name appears on the buildings visible through full length windows - Lux -background music becomes audible - soNe se bhi soNaa lage...
The thing I liked - fantabulous chemistry, vivid expressions and obviously the beauty queen Aishwarya :)
Here is the youtube URL - http://www.youtube.com/watch?v=vJ46a_xNugY
Showing posts with label Abhishek Bachhan. Show all posts
Showing posts with label Abhishek Bachhan. Show all posts
Thursday, January 21, 2010
Sunday, November 18, 2007
What an IDEA Sirji
Yet another campaign from IDEA cellular. The theme is fantastic and with stars as Abhishek Bachchan it definitely draws attention of the viewers.
The theme goes like this... A small village gets caught into riots. After a lot of devastation around, finally two fighting groups come together in front of the "Sarpanch" to resolve the issue. But, the fight starts again, in the meeting itself. And suddenly the phone rings. The Sarpanch gets a brillian IDEA and announces that no one would be known by his or her name any more, but everyone will be identified just by a mobile phone number!! And with that the village seems to be happy and enjoying the life. The nameplates on the doors are replaced with the mobile numbers, the statues, the banners everything. The Sarpanch is very happy and his aid apprises - "What an IDEA, Sirji!! " And obviously followed by IDEA punch line - "An IDEA can change your life!!"
The ad definitely is a genius concept where it points out the fallacies of our believes and helps people to realize that name has nothing to do with how that person is. If names are replaced with the phone numbers, then there will be no way to identify if the person is from upper class or from lower class, from Hindu community or from Muslim and thereby reducing the chances of unnecessary clashes.
The ad happens on the backdrop of a village in UP or Bihar. The sets and the cast are very much matching the theme. and overall leaves a very good impression.
However ... :) I have a few doubts about the success of this theme.
First of all, IDEA is an established brand with very well reach within the circles. I don't think they need a campaign emphasizing on the brand. This commercial focuses more on the brand, than it's services and affordability. My general feeling about this ad, after watching it a few times, is that it in general promotes the mobile service and not the IDEA service. Vodafone or BSNL can run the same campaign with the brand changed. Then what is IDEA achieving out of this commercial?
Watch the video live on: Any Hindi channel or at youtube
http://www.youtube.com/watch?v=STZAcD2R6YI
The theme goes like this... A small village gets caught into riots. After a lot of devastation around, finally two fighting groups come together in front of the "Sarpanch" to resolve the issue. But, the fight starts again, in the meeting itself. And suddenly the phone rings. The Sarpanch gets a brillian IDEA and announces that no one would be known by his or her name any more, but everyone will be identified just by a mobile phone number!! And with that the village seems to be happy and enjoying the life. The nameplates on the doors are replaced with the mobile numbers, the statues, the banners everything. The Sarpanch is very happy and his aid apprises - "What an IDEA, Sirji!! " And obviously followed by IDEA punch line - "An IDEA can change your life!!"
The ad definitely is a genius concept where it points out the fallacies of our believes and helps people to realize that name has nothing to do with how that person is. If names are replaced with the phone numbers, then there will be no way to identify if the person is from upper class or from lower class, from Hindu community or from Muslim and thereby reducing the chances of unnecessary clashes.
The ad happens on the backdrop of a village in UP or Bihar. The sets and the cast are very much matching the theme. and overall leaves a very good impression.
However ... :) I have a few doubts about the success of this theme.
First of all, IDEA is an established brand with very well reach within the circles. I don't think they need a campaign emphasizing on the brand. This commercial focuses more on the brand, than it's services and affordability. My general feeling about this ad, after watching it a few times, is that it in general promotes the mobile service and not the IDEA service. Vodafone or BSNL can run the same campaign with the brand changed. Then what is IDEA achieving out of this commercial?
Watch the video live on: Any Hindi channel or at youtube
http://www.youtube.com/watch?v=STZAcD2R6YI
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