Another comedy ad that brings smile to my face every time I watch it.
A lonely road... On the way there's a bridge. Only few cattle crossing the bridge. A motor comes and stops. 4 persons, maphia gang, steps out. They carefully look all around and see only the cattles coming there way. Feeling safe, they took out a dead body from the car and throw it in the river. When they return, to their surprise, they saw a dwarf shepherd watching all this act closely from behind the cattle. Suddenly realizing that this person could be threat to them, they decide to take him to the task.
The moment, two of them pick the shepherd up, he starts acting as if he can't speak and tries to assure that he won't utter a single word about what all he has seen. The leader, with an opened shoe lace, decides to leave the shepherd and all of them start returning to the car.
And there comes the misfortune of the shepherd. He sees the opened shoe lace and .... say ... "bhaisaab, aap kaa shoe lace ....." realizes what he has just done ...." khul gayaa hai" ... Background song throws the gyan - "Jo aayaa wo jaayegaa".... with a punch line "Center Fresh, Jubaan pe rakhe Lagaam"
Relive the full ad here:
http://www.youtube.com/watch?v=MZh2A2C7sHY
What I like most about this?
The expressions given by the shepherd are superb, specially when he realizes that he has committed a big mistake and that is going to cost his life. Complete helplessness and fear appear on his face.
Saturday, July 7, 2007
Wednesday, June 13, 2007
ABN Amro
Let me start this blog with a very fantastic and interesting commercial from ABN Amro credit cards.
A group of dacoits starts robbing the train. The leader is snatching everything from each passanger including jewellery, cash everything, even the gold plated teeth from an aged person. In the process, they reach a person who apparantly doesn't have any cash, but only a credit card from ABN Amro bank. A nice sleek green colored transparent card... the moment the leader sees that, it return the credit card to the owner... and to the surprise of everyone, including all the dacoits, he, the leader returns some cash - punch line come - "Guaranteed Cash back - everytime!! India's first transparent credit card"
Things that I like about this ad - a fantastic use of the punch line and the word "transparent". The credit card itself is transparent, additionally hinting to the transparncy in the operations.
BTW: I was searching for the clipping on youtube, but didn't see it. Anyone has a link?
A group of dacoits starts robbing the train. The leader is snatching everything from each passanger including jewellery, cash everything, even the gold plated teeth from an aged person. In the process, they reach a person who apparantly doesn't have any cash, but only a credit card from ABN Amro bank. A nice sleek green colored transparent card... the moment the leader sees that, it return the credit card to the owner... and to the surprise of everyone, including all the dacoits, he, the leader returns some cash - punch line come - "Guaranteed Cash back - everytime!! India's first transparent credit card"
Things that I like about this ad - a fantastic use of the punch line and the word "transparent". The credit card itself is transparent, additionally hinting to the transparncy in the operations.
BTW: I was searching for the clipping on youtube, but didn't see it. Anyone has a link?
Party with Priyanka
"Ek idea, badal de aap ki duniyaa"...
Idea has launched a campaign where 50 lucky winners will get a chance to party with Priyanka Chopra. Ad starts with Priyanka Chopra vacationing on a beach, then appears a young model holding her hand, then a whole bunch of guys follow this couple. Same thing repeats when Priyanka is drinking coconut water, same coconut is shared by 50 odd guys along with the actress. And the punch line says - "Partying with me, is a good idea", followed by the actual product - spice phone budled with Idea connection.
It might be a dream come true for many of the youngsters to meet Priyanka and spend time with her. But the real question is would anybody really want it to share with 50 other folks? And most importantly, how would Priyanka handle this big bunch of fans? Interesting, isn't it?
We have seen some similar offers - date with Hritik, Date with Kareena etc. The fair part with these offers was that there was supposed to be only one lucky person and not a group of 50 folks and hence a definitely attractive proposition. But what's so attractive about this ad? Just the Priyanka Chopra? After all may not be ...
watch the video at
http://www.youtube.com/watch?v=wF8u1uksZw4
Idea has launched a campaign where 50 lucky winners will get a chance to party with Priyanka Chopra. Ad starts with Priyanka Chopra vacationing on a beach, then appears a young model holding her hand, then a whole bunch of guys follow this couple. Same thing repeats when Priyanka is drinking coconut water, same coconut is shared by 50 odd guys along with the actress. And the punch line says - "Partying with me, is a good idea", followed by the actual product - spice phone budled with Idea connection.
It might be a dream come true for many of the youngsters to meet Priyanka and spend time with her. But the real question is would anybody really want it to share with 50 other folks? And most importantly, how would Priyanka handle this big bunch of fans? Interesting, isn't it?
We have seen some similar offers - date with Hritik, Date with Kareena etc. The fair part with these offers was that there was supposed to be only one lucky person and not a group of 50 folks and hence a definitely attractive proposition. But what's so attractive about this ad? Just the Priyanka Chopra? After all may not be ...
watch the video at
http://www.youtube.com/watch?v=wF8u1uksZw4
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