A little more...

When you get a little more, it definitely gives a pleasure whether you are kid, an young person or a senior citizen. Everyone tries to maximize their earning at every possible occasion.

This is the theme of new Aircel TVC campaign which is kicked off in 2013. 

A cricket match is going on between two teams, it is under arm cricket, probably getting played in some lane of a town. The match is towards the end and the team who is batting needs only few runs to win. So the fielders are all for saving even the singles. The dialogues are conveying you all this. 

When the batsman hits the ball, it was sure to have only one run - no less no more. And the fielder in all his hurry, stops the ball and throws it back to the non-striker end. And guess what - no one fields it there and the batting team gets another run!!

Look at the joy of both the batsmen, their dance (should I say belly dance;) ) and the guilt on the face of the faltering fielder, amazing expressions. The narration continues that Aircel is giving extra talking time worth Rs. 150/- for a recharge of just Rs. 135/-

थोड़ा extra मिलता है तो ..

अच्छा लगता है ना ?

Here is the video:

Bournvita question

A little boy asking so many questions that mom has no option but to study herself to answer those questions from the little boy!!

Bournvita has made a good TVC out of this common situation. Kajol, the mom in this TVC, is continuously reading something, mugging up some sentences etc and at the end she feels happy that she has learnt those things. Quietly she pops up into the room and sits next to the kid.

The kid was waiting for mom to appear and as soon as he sees her, he says - "Mamma, I have a question..." Mom was anticipating the same question which apparently the kid had asked earlier and Mom utters - "there are 'countless' stars in the sky".

The kid without changing his expressions, simply says, I had found it yesterday itself. Now tell me why there are only 28 days in the month of February?

Now the mom is dumbstruck again and mumbles ... Umm, I'll tell you later...

समझदार moms चुनती है Bournvita Lil champs अपने 2 से 5 साल के बच्चों के लिए ।

थोड़ी मेहनत तो आपको भी करनी पड़ेगी ।

Although the expressions by Kajol are very superficial/artificial, Bournvita definitely has picked up the story that every parent goes through. What is your Bournvita Question?

Axis Bank - Badhti ka naam zindagi

Do you remember the story you might have studied/read during your college days? A stranger places an order for Rolls Royce in sluggish economy in a town and that order manifests in a series of spendings from people getting affected by that order. Unfortunately I don't remember the name or author of the story, but this latest TVC from Axis bank reminded me of that story.

The TVC beautifully portrays how a bonus of Rs. 1,00,000/- helps so many people affecting their lives positively!!

A young couple receives bonus or Rs. 1L and plans a vacation to Himachal Pradesh. That triggers shopping for winter clothes and thus increasing the sales of the shopkeeper. Shopkeeper, in all his upbeat mood, doubles his order with the manufacturer. The manufacturer, already contemplating for this order receives the confirmation and hires a young female, which happens to be her first job.

Eventually, she books a new home through Axis bank home loan, moves in and brings her mom in the new home. Happy mother getting acquainted with the new lifestyle, also learning to use the ATM to withdraw money, starts decorating the new home. When she pays for the carpet she bought, the sellers calls up his home in some village in Himachal Pradesh and gives her a good news that he is sending money for his son's fees.

Little kid leaves for the school happily and crosses the Axis bank ATM on the way. The young couple which had planned the vacation in Himachal pops out of the ATM and feels happy to see the kid happy, unaware that their spending has helped this kid indirectly!!

जिंदगी के highway पे कोई अकेला नहीं बढ़ता ।

Watch it here:

Idea - yet another marvelous TVC

A Muslim young boy is doing some window shopping. As he gets interested in the items on the display - ladies wrist watches - he starts getting curious about the pricing. However, he is completely hesitant to go inside the shop and check the price, probably for the fear of those items being unaffordable to him.

He closely observes couple of them, likes one and then checks the price tag... something 8K plus. The disappointment on his face clearly shows that the wrist watch that he liked is clearly out of his budget and probably can't even a stretchable budget. His saddened face turns to another wrist watch and the experience repeats. Yet another watch with a price tag of 8K plus and the same disappointment due to unaffordability. 

Suddenly something happens. The shopkeeper emerges from behind the counter, approaches the window. The muslim boy is kind of unsure what's going to happen. The smiling shopkeeper slowly picks up the tag next to the watch that the muslim youth had liked, which reads - "Diwali Offer - 50% off"... and there are crackers, burst of smile on the youth's face. While the shopkeeper softly wishes the muslim boy "Happy Diwali", the boy rushes inside, hugs the shopkeeper with a big smile on his face. The Diwali offer has clearly made that ladies wrist watch very much affordable and make that young boy very joyous. As he finishes his purchase, he simply clicks the photo of the wrist watch and sends it to his wife - with message - "Happy Diwali"

धर्म कौनसा भी हो, हर त्यौहार मनाना एक अच्छा IDEA है !!

Very hitting tag line, beautiful expressions and perfect timing by the artists... 

Happy Diwali to all my readers!!

Dear Shaadi.com

Please look into your operations. If you can't get find matches for these profiles for over last several months/years, why should people think about you for finding their partners?

I have been seeing this ad for almost a year or even more and every time I look at it, I have the same thought. If the same profiles are still being shown as "looking for partners", isn't it failure of the matrimonial service? Something Shaadi.com's ad firm needs to think about :)

The Hindu - Extremely Effective Ad

I got introduced to this ad through a friend of mine as a comment on my other post related to online advertising. The ad is surely a gem, a must watch, and that is why here I am, writing about it :)

The ad starts with a fairly bland mechanism of taking a survey, apparently surveying the college going students. The questions are pretty simple, so to say and doesn't really need one to comb his/her brain for the answers, well... only if you are reading right things. Questions like "meaning of UPA" - no one is able to answer, about Dhyanchand - respondents were completely ignorant. This heightens when one of the fellow student answers that Ratan Tata's son would be his successor and names him as "Mukesh Ambani"...

By this time the curiocity is at it's height. Are the college students so ignorant about the latest happenings around? Don't the read even the newspaper, forget about in-depth study of some subject or GK for that matter. The last but one question, kind of hints where it is going. Each one of the respondents was feeling triumphant while answering the question - they really knew the answer to the question - What is the nickname of Hritik Roshan (a well known Bollywood star) - Unanimous answer was "Duggu" which obviously was correct. While the answering students were joyous about their answer, next question came - which paper do you read? ...

And it makes it all clear. Each one of them uttered the same name, which very shrewdly is "beeped", but gives sufficient hint to the audience which name is being pronounced. And then follows the punch line -

STAY AHEAD OF THE TIMES

 And a rolling paper comes with it's name on it - The Hindu

Many things to note. A perfect college audience and backdrop picked up for this ad. The respondents chosen seem to be from varied background/culture occupying various places in the college campus - one is doing his exercises, another one just lazying around in the canteen, yet another just standing in the college lobby etc. The expressions given by each kiddo (well ... ) are perfect and do not look like made up expressions. This makes the overall plot very genuine and essentially makes you very susceptible for the last punch.

See the ad here
 

Tata DoCoMo - latest Ad campaign

You might have noticed that Tata Docomo has started a new ad campaign - "No Getting Away. From the the network that always connects, everywhere". 

The tag line is absolutely fantastic, however, it looks like the ad company ran into ideation bankruptcy and churned out some very bad concepts. Case in point - "Wedding". The poor chap is getting married, is in the middle of the ritual and all of a sudden his mobile rings. And he starts talking to his boss. Now, no sane person keeps his mobile with him during the "feras". Moreover, by mistake if someone keeps it, would he really pick it up until the ritual is done? The height is that the ad completely ignores the consumer mindset. Now if your service is going to put me in trouble, why would I opt for it?

Another example is - "Rocking Car". About this ad, I have a mixed feeling. The ad creator is successful in hinting what is happening inside the car, without actually showing anything. But again, from human psychology, why would one choose a service, which is going to be a problem at some point in time?

I have same feeling about all the remaining ads except for the "in the house" ad. This ad is actually going to make me think - good I had a good coverage, otherwise my mobile might have stolen.


Other ads in the same campaign include - "Who is in the cupboard", "Operation Theater", "At the airport"


If you want to watch all the Tata Docomo Ads you can connect to YouTube Channel here.